At Neely & Daughters we follow a strict order of operations: research before strategy, strategy before creative. Is your company’s creative strategy sunk? Are you falling short with your audience? Is your mise en place perpetually out of place? This is where the consulting arm of Neely & Daughters can help. We’re big picture thinkers, but we know the devil is in the details. We believe good creative strategy is informed by opinions, and great creative strategy is informed by information. And we only serve great at Neely & Daughters.
Think of it as “couples therapy” for you and your audience. Our consultants listen to your brand story and hear it all — your triumphs, your pain points, your short and long term goals; We use a proprietary blend of data science and analysis to determine what your audience is really thinking and saying about your brand, and utilize that mined data to craft a fresh creative strategy that works. Plain and simple. Let Neely & Daughters create your action plan and watch your brand blow up the spot..
From our founding, Neely & Daughters has taken pride in partnering with true visionaries.
The creative, strategic, and technological firms we trust with our clients’ brands lead their
respective fields – and they’re as fun, thoughtful, and reliable as we are.
Get to know them by clicking on the links below, or ask us for a direct introduction.
The first step in the process is when we get to know everything there is to know about your brand, where you want to take it, and what challenges you want to solve. This is also where we couple intuition with AI — using data science and analytics to further understand where you've been and what people are saying, thinking, and feeling about your brand.
This stage is when the fun starts: brainstorming a killer plan of attack! Our A-team is let loose to innovate, conceptualize and refine our approach to your business problems. Intel is assessed and creative strategy is developed until we are confident we have the best solution – for you and for your customers. Then we lay out a statement of work specifying the exact plan and timeline. Once you sign off, it’s go time!
Execution is all about bringing our creative to life in market-ready assets and campaigns. Design and content are worked in-house until the end product gets our official seal of approval. By the end of stage 3, the rubber will have met the road and the final deliverables will be presented.
The grand unveiling! Launch is carefully orchestrated to fit into your sales cycles and timelines with plenty of feedback mechanisms to collect insight necessary for further optimization. Launch doesn’t mean work is done – it means we have the assets necessary to truly get started.
The analysis stage, which is ongoing throughout the life of your asset, is when we take a look at how our bets have paid off. Are prospects receptive? Is it being used by sales? Is it delivering the necessary return? This is where we get to the heart of what works.
We don’t ever rest on our laurels; instead, and as directed, we continually look for ways to get better – better messaging, better results, better ROI, you name it. Our work doesn’t live in a vacuum, and it’s in no way stationary – expect it to grow as you do.