hi, i’m margo.
i channel epic
and bring it
to life.

margo neely

creator • chief executive officer


argo Neely (SAG-AFTRA • AEA) is known internationally as a polymath creator-artist and a leader in creative innovation and strategy for businesses.

Since 2007 she has served as CEO of Neely & Daughters (formerly Neely Air)— a studio specializing in strategy and content for global projects, start-ups, and established brands. Clients have included Lucky Tiger/Johnnie Walker, Everyday Health, iVillage, NBC Universal, NRDC/, and HOSTING/AWS, among many others.

Margo is best known as the artist-innovator behind the Neely Air Mi adidas Roland TR-808 custom concept, the megaviral drum machine shoe that achieved 6 billion in reach and garnered 54 million fans worldwide (Ask Audio’s “Number One story of 2017”, DJ Mag’s “Top Trend 2018”), the creator of the women’s march favorite “Rosie Unriveted: We Can’t Do It Anymore!”, and as the multi-hyphenate Creator/Director of the television series Ladies Revenge Club, winner of “Best of the Fest” and “Best Short” honors at New York Comic Con/New York Super Week Geekfest.

She has been dubbed a “Viral Wonder” (The Disruptor Awards), “The New Media Queen” (Berkshire Eagle), and “A Creative Mastermind” by Stan Lee of Marvel Comics fame.

As a consultant and strategist to countless startups and established corporations, Margo has taught cultivation of thought leadership, concept development, and brand innovation to a long list of clients, while providing strategy, branding and identity, art direction, writing, interdisciplinary design, production, direction, and all aspects of post-production to the same. Her work has been profiled by over 350 international publications (BBC News, Gizmodo Japan, VICE, DJ Mag, et al) – most recently as a creative leader in Campaign Magazine (right next to Post Malone.)

Margo is a University Honors Scholar, Founders’ Day Award recipient, and Magna Cum Laude graduate of New York University. She splits her time between New York City and The Berkshires.

Flattering Words From
Distinguished Professionals

  • In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.

  • Margo Neely is a creative mastermind.

    The Real Stan Lee
    The Real Stan Lee Legend/Juggernaut, Marvel Comics
  • The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.

    NPR Music
    NPR Music
  • Margo Neely: New Media QUEEN

    Amanda Korman
    Amanda Korman The Berkshire Eagle
  • Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.

    Happy Mag
    Happy Mag
  • Margo Neely’s Ladies Revenge Club, "Best Series" winner at Here be Dragons/Nine Worlds Geekfest, is a non-stop blast of Fem Fun - sassy, knowing and righteous!

    Here be Dragons Film Festival
    Here be Dragons Film Festival Nine Worlds Geekfest
  • Taking its design cues from the legendary TR-808 drum machine, the New York based digital engineers Neely and Daughters dreamed up this prototype. On top of its impeccable styling, the sneaker features tempo control, a start/stop button, speakers, USB port, wi-fi, and bluetooth built-in... Talk about an incredible innovation!

    Gizmodo Japan
    Gizmodo Japan
  • Margo Neely wins big with 'BEST SHORT' and 'BEST OF THE FESTIVAL' awards for Ladies Revenge Club at GeekFest Film Festival at New York Super Week/New York Comic Con!

    GeekFest Film Festival
    GeekFest Film Festival New York Super Week/New York Comic Con
  • The QUARTZ Obsession: a daily digression into the most fascinating corners of the global economy. September 22, 2017: Viral Wonders | A Fitting Tribute: The The TR-808 drum machine and the TR-808 prototype sneaker by Neely & Daughters.

  • Margo Neely of Neely & Daughters is the most talented, inventive visual designer with whom I’ve had the pleasure to collaborate. She possesses a unique combination of meticulous professionalism and creative vision which is not only invaluable in today’s marketplace, but raises the production value of every project she works on. I cannot recommend her work highly enough, and frankly I cannot wait until our next project!

    Marc Lesser
    Marc Lesser Director, Lucky Tiger Productions, LLC
  • Margo and her firm have been inundated with requests and offers from all sorts of top brands in the electronic music industry. And now Margo and her team are hard at work on a “revolutionary product” that, she claims, will surpass the TR-808 trainers in every conceivable way. There’s talk of lifestyle, wearables and game-changing, which all sounds very exciting. If any of Margo’s enthusiasm and self-belief could ever materialise as a product then I think it’s going to be awesome.

  • The Neely Air TR-808 customs: The #1 Most Popular story of 2017. By far this scoop on the concept Adidas Roland TR-808 shoes grabbed our attention and yours more than any other story. The best thing: these shoes went viral afterwards and the story isn’t over yet…

    Ask Audio
    Ask Audio

Margo Neely • Press Features

global audience metrics for margo’s neely air mi adidas tr-808 custom concept*

Online Readership
Coverage Views
Est. Social Media

awards and honors for the Neely Air custom concept

"#1 Story of 2017"AskAudio
"Top 10 Unconventional Products 2017"Mixdown
"Viral Wonders"Quartz | Obsession
"A Fitting Tribute"The Disruptor Awards Blog
"Trends 2018"DJ Mag España
"Most Innovative Creative Campaign"Gouden Kabouter Nominee 2018

featured in

* The Neely Air mi adidas | Roland TR-808 custom concept was not solicited by and is not endorsed by Roland Corporation or adidas.

awards and honors for ladies revenge club

Best of the FestivalNew York Comic Con • New York Super Week
Best ShortNew York Comic Con • New York Super Week
Best SeriesAmarcord Chicago Arthouse Television Festival
Best CinematographyAmarcord Chicago Arthouse Television Festival
Best SeriesHere Be Dragons • Nine Worlds Geekfest UK
Cinebodega Laurels-new
Midnight MovieCinebodega Film Festival Los Angeles
Best Series • Honorable MentionAmerican Movie Awards
Best Design • Margo Neely, USATrexi • Coca-Cola • Motorola Singapore

screenings and official selections


Years Creating Epic Sh*t
Projects Produced
Cups Dunkin' Donuts Coffee
Missed Deadlines

Renegade Creatives | Revolutionary Content

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