Margo Neely and Robert Schaeffer lead Current: the consulting and development arm of Neely & Daughters. Current connects with innovative startups, values-driven organizations, and executive leadership looking to harness the power of communication, media, and thought leadership to generate a new way forward. Our strategy, guidance, and insights are informed by unique expertise in the field of human intelligence. Elegance in simplicity, seamless integrated experiences, and the transmutation of human experience guide our creation and discovery of new technologies, our proprietary communication theory, and our work with companies who want to evolve.
Our catastrophic success, a result of intuition, experience, and an acute understanding of human desire, has cemented us as bellwether forecasters, cultural futurists, and influencers. We are the renegades: unstoppable forces of nature, brought together by kismet, channeling our creative energy to bring a cutting-edge combination of ingenuity, style, and professional acumen to everything we do. With clients and fans worldwide, we are setting the global pace for what revolutionary content, communication, and business look like. Current sees the future, and the future is Current.
In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.
The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.
Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.
Taking its design cues from the legendary TR-808 drum machine, the New York based digital engineers Neely and Daughters dreamed up this prototype. On top of its impeccable styling, the sneaker features tempo control, a start/stop button, speakers, USB port, wi-fi, and bluetooth built-in... Talk about an incredible innovation!
The QUARTZ Obsession: a daily digression into the most fascinating corners of the global economy. September 22, 2017: Viral Wonders | A Fitting Tribute: The The TR-808 drum machine and the TR-808 prototype sneaker by Neely & Daughters.
Margo and her firm have been inundated with requests and offers from all sorts of top brands in the electronic music industry. And now Margo and her team are hard at work on a “revolutionary product” that, she claims, will surpass the TR-808 trainers in every conceivable way. There’s talk of lifestyle, wearables and game-changing, which all sounds very exciting. If any of Margo’s enthusiasm and self-belief could ever materialise as a product then I think it’s going to be awesome.
The Neely Air TR-808 customs: The #1 Most Popular story of 2017. By far this scoop on the concept Adidas Roland TR-808 shoes grabbed our attention and yours more than any other story. The best thing: these shoes went viral afterwards and the story isn’t over yet…