ACUVUE ADVANCE

Johnson & Johnson
acuvue_advance-logo-new

challenge

Johnson & Johnson asked for go-to-market campaign materials for the product launch of its Acuvue Advance for Astigmatism contact lenses. The lenses introduced a new, branded technology called ‘Hydraclear’ which needed to be clearly and concisely explained to media targets.

what we did

  • Press release
  • Fact sheet
  • FAQ explaining and promoting Hydraclear technology

why it mattered

The Acuvue Advance for Astigmatism product launch was considered a great success, garnering both public and press interest and highly respectable go-to-market sales figures.

Discover how much better marketing can be.

Contact Us

Ready to revolutionize your marketing? Do get in touch.

Not readable? Change text.

Start typing and press Enter to search