ACUVUE ADVANCE

Johnson & Johnson
acuvue_advance-logo-new

challenge

Johnson & Johnson asked for go-to-market campaign materials for the product launch of its Acuvue Advance for Astigmatism contact lenses. The lenses introduced a new, branded technology called ‘Hydraclear’ which needed to be clearly and concisely explained to media targets.

what we did

  • Press release
  • Fact sheet
  • FAQ explaining and promoting Hydraclear technology

why it mattered

The Acuvue Advance for Astigmatism product launch was considered a great success, garnering both public and press interest and highly respectable go-to-market sales figures.

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