CONTENT + CREATIVE

Leonard Nimoy's VINCENT

Off Broadway production and national tour
Vincent-logo-new

challenge

Starry Night Theater Company enlisted Neely & Daughters for creative strategy, art direction, and creative collateral for print, digital campaigns, and promotions for the Off Broadway production and national tour of Leonard Nimoy’s Vincent — reflections on the passion, love, and tormented beauty of the life of Vincent van Gogh, dramatized in an intimate one-man show.

project lead

Margo Neely

what we did

  • Creative Strategy
  • Art Direction
  • Branding and Identity Systems
  • All content, creative, and design
  • Full scale print and digital campaigns (social and PPC)
  • Branded Merchandise

why it mattered

Vincent won raves from The Huffington Post, Broadway World, and the Burlington Free Press, among many others, and was nominated as a Broadway World Best of the Year Critics’ Pick  in six categories — Best Actor in a Leading Role, Best Director, and Best Touring Production. Neely & Daughters’ creative marketing was so coveted that our design nearly backfired on the client. Not only was our Vincent merch a hot seller, but the creative took home the dubious honor of “most stolen” work we’ve ever produced — with posters and signage regularly dissapearing from venues and public spaces.

Flattering Words From
Distinguished Professionals

  • Neely & Daughters superb creative work resulted in beautiful promotional and branding materials for Starry Night Theater Company. Delivery is always on time and correct and I love working with them.

    James P. Briggs
    James P. Briggs Artistic Director, Starry Night Theater Co.

Renegade Creatives | Revolutionary Content

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