MICROSOFT AZURE

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challenge

Convincing some of the most technically-minded buyers on earth to either move workloads from on-premise instances to Microsoft Azure (and not AWS) or away from AWS onto Azure. AWS has three times the market share of Azure so, yep. It’s a challenge.

what we did

  • End-to-end outreach campaigns (including callouts, emails, collateral, landing pages, etc.) to targeted lists of AWS users matching the ICP
  • Press releases, event positioning, call scripts, website copy and imagery, etc. to communicate value props
  • Azure vs. AWS collateral, including key talking points

why it mattered

Companies actually benefit from a hybrid approach to the cloud. And we can’t just let Jeff Bezos have everything.

Discover how much better marketing can be.

Contact Us

Ready to revolutionize your marketing? Do get in touch.

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