MI ADIDAS

Neely Air | Roland TR-808: Disturb the Peace
adidias-logo-new

challenge

When given the opportunity to develop our custom concept/prototype Mi Adidas, Neely & Daughters Chief Creative Officer Margo Neely popped and locked at the chance to create the TR-808 — inspired by the famous Roland TR-808 Rhythm Composer, break dance culture, and “808” (police code for “disturbing the peace.”) Not only do these kicks look fierce, but brace yourself: They actually. make. beats. The shoes are equipped with volume control and six different pre-programmed settings so you can recreate your favorite scenes from Breakin’ 2: Electric Boogaloo in your mom and dad’s kitchen on a broke down cardboard box from Costco.

what we did

  • Vision + Strategy
  • Art Direction
  • Design
  • Prototype

why it mattered

Though they have yet to hit the production line (the “Just for Kicks” creative challenge – pun intended – was custom design and prototype only), the shoes won major accolades and over six billion fans around the globe. The Mi Adidas Neely Air | Roland TR-808 design blew up social media when it dropped, and continues to do so today with its sleek, innovative design and fresh concept.

global audience metrics for the Neely Air Mi Adidas TR-808

0 BILLION
Online Readership
0 MILLION
Coverage Views
0 MILLION
Est. Social Media

Flattering Words From
Distinguished Professionals

  • In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.

    Vice
    Vice
  • The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.

    NPR Music
    NPR Music
  • Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.

    Happy Mag
    Happy Mag

Hear the authentic Roland TR-808 sounds produced by Soundtrack Loops for the Neely & Daughters Adidas

Renegade Creatives | Revolutionary Content

Contact Us

Ready to revolutionize your marketing? Do get in touch.

Not readable? Change text. captcha txt

Start typing and press Enter to search