The Neely Air Adidas TR-808 conquers the United Kingdom

Margo Neely’s Neely Air Mi Adidas TR-808 Custom Concept
Drops the Beat that Rules Britannia

With a global online readership of 6.1 billion people and over 9 million coverage views and climbing, love for The Neely Air Mi Adidas TR-808 custom concept has United the Kingdom. Created by Margo Neely, Hijacked Artist Management broke the story and lit the match that sparked a worldwide fire in the mainstream media. The still-growing viral phenomenon has appeared in major print and digital publications in the UK, ruling Britannia with full-page features in Ask Audio, BBC Music, Digital Spy, DJ Mag, Mixmag, NME, Stuff, Pocket-lint, Musicradar, and Technutty. The innovative beat making shoes captured the imagination of the press and fans alike, disturbing the peace with an additional estimated engagement of 27 to 45 million across all social media channels.

Margo Neely, creator of the Neely Air Mi Adidas TR-808 sneaker and Chief Creative Officer at Neely & Daughters, sought to pay homage to the legendary Roland TR-808 drum machine and the pioneers of Hip Hop with a 21st century twist. An influencer and innovator pioneering the crossover and amalgamation of creative and branding in the fashion, music, tech, and lifestyle spaces, Neely’s drum machine concept shoes represent the future of both wearables and effective marketing. Margo expounded on her role as a creative and the genesis of the Neely Air Mi Adidas TR-808 concept in exclusive interviews with Ask Audio’s Rounik Sethi and Matt Kennedy of Pod Sequentialism.

To view the complete and unexpurgated press and metrics on the Neely Air Mi Adidas TR-808 sneakers, please visit our coveragebook.

global audience metrics

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Neely & Daughters
Neely & Daughters is a gang of renegade creatives producing revolutionary content in the consumer, technology, and media and entertainment spaces. The New York City/Berkshires-based agency has developed campaigns, branding, creative, and original content for Georgia-Pacific, Unilever, Starbucks, Microsoft Azure, HOSTING, and Johnnie Walker, among many others. To view our work or learn more about Neely & Daughters, visit us online at or contact our business office directly at
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