Oops! We broke the internet: 6 Bil for The Neely Air Adidas TR-808!

Margo Neely’s Neely Air Mi Adidas TR-808
Drops the Beat Heard ‘Round the World

Oops! Neely & Daughters broke the internet. With a global online readership of 6.1 billion people and over 9 million coverage views and climbing, The Neely Air Mi Adidas TR-808 custom concept has the entire world stepping to the beat. The still-growing viral phenomenon has garnered full-page stories, video tributes, and fandom in hundreds of major print and digital publications on every continent across the globe. (Check out a small sample of press, organized by region, after the jump.) The innovative beat making shoes captured the imagination of the press and fans alike, disturbing the peace with an additional estimated engagement of 27 to 45 million across all social media channels.

Margo Neely, creator of the Neely Air Mi Adidas TR-808 sneaker and Chief Creative Officer at Neely & Daughters, sought to pay homage to the legendary Roland TR-808 drum machine and the pioneers of Hip Hop with a 21st century twist. An influencer and innovator pioneering the crossover and amalgamation of creative and branding in the fashion, music, tech, and lifestyle spaces, Neely’s drum machine concept shoes represent the future of both wearables and effective marketing. Margo expounded on her role as a creative and the genesis of the Neely Air Mi Adidas TR-808 concept in exclusive interviews with Ask Audio’s Rounik Sethi and Matt Kennedy of Pod Sequentialism.

To view the complete and unexpurgated press and metrics on the Neely Air Mi Adidas TR-808 sneakers, please visit our coveragebook.

global audience metrics

0 BILLION
Online Readership
0 MILLION
Coverage Views
0 MILLION
Est. Social Media

north america

latin america

europe

united kingdom • australia • africa

middle east and asia

VIEW THE UNEXPURGATED COVERAGEBOOK

Neely & Daughters
Neely & Daughters is a gang of renegade creatives producing revolutionary content in the consumer, technology, and media and entertainment spaces. The New York City/Berkshires-based agency has developed campaigns, branding, creative, and original content for Georgia-Pacific, Unilever, Starbucks, Microsoft Azure, HOSTING, and Johnnie Walker, among many others. To view our work or learn more about Neely & Daughters, visit us online at NeelyandDaughters.com or contact our business office directly at bidness@neelyanddaughters.com.
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