In an exclusive interview with Ask Audio’s Executive Editor Rounik Sethi, Neely & Daughters’ Chief Creative Officer Margo Neely reveals the inspiration behind her viral Neely Air Mi Adidas TR-808 custom concept sneakers*. The tech/lifestyle crossover kicks with a drum machine built right in became a press and fan favorite and the subject of one of the most popular stories published on Ask Audio in 2017, garnering over a half million views upon release. Give it a read on the official Ask Audio website.

* The Neely Air mi adidas | Roland TR-808 custom concept was not solicited by and is not endorsed by Roland Corporation or adidas. It is purely an artistic concept.