Content + Creative

We begin with intuitive listening: a process of passive engagement by which we hear your wants, needs, and desires and feel what is unspoken. This is also where we couple intuition with AI — using data science and analytics to further understand where you've been and what your audience is saying, thinking, and feeling.

This is when the picture truly begins to form. Using the physical and emotional information we’ve gathered, we passively allow the intel to take root and become pure epic vision. Once the idea has come into being, we develop a creative strategy and timeline that will allow for optimal execution.

Execution is all about bringing our creative vision to life. Strategy, content, design, and presentation are painstakingly worked in-house until the end product gets our official seal of approval. By the end of this stage, when we feel we’ve done the concept justice, the final deliverables will be presented.

This is when we drop the bomb. Our epic vision is released into the world, carefully orchestrated to fit into timelines, cycles, and the current climate for maximum impact. Launch is always a major celebration. It’s time to sit back for a minute, bust out the popcorn, and enjoy the fireworks.

The analysis stage is when we take a hard look at the impact we’re making. We gather new intel — this time in the form of media, coverage, and public response. We now have hard data that proves we’ve struck hearts and started a revolution.

We don’t ever rest on our laurels; instead, we continue to look for ways to expand, enrich, and connect. We strive for bigger, better, greater. Always. Our work doesn’t live in a vacuum, and it’s in no way impotent. Expect it to take on and take over the world.

• Hypothesis: Panic and PTSD episodes emerge from maladaptive reactivation of autonomic “engrams” stored in peripheral nervous system circuits, not solely cortical recall.

• Approach: Use multi-modal monitoring (HRV, electrodermal activity, respiratory variability, tremor analysis) to map recurring body-based signatures of panic/PTSD episodes.

• Hypothesis: Panic/PTSD episodes are precipitated by bottom-up peripheral cues (cardio-respiratory, proprioceptive, vestibular) that trigger full autonomic pattern replays.

• Approach: Combine ecological momentary assessment (EMA) with lab-based stress induction to capture trigger→response sequences; apply computational modeling of somatic prediction errors.

• Hypothesis: Somatic interventions (HRV biofeedback, paced breathing, tremor discharge, interoceptive exposure, vagus nerve stimulation) reduce panic/PTSD symptoms by reprogramming maladaptive autonomic loops.

• Approach: Conduct small-scale randomized pilot trials comparing body-based methods to conventional cognitive interventions, measuring changes in autonomic markers and symptom recurrence.