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In the U.S. alone, approximately $50 billion dollars of co-op and marketing development funds (MDF) are made accessible every year. That’s a lot of cheddar. But even with all that money, channel partners are still having trouble finding easily executable programs that deliver ROI.

90

B2B buyers are 65-90% of the way through a purchasing decision before they speak to a salesperson. – Forrester Research

61

61% of B2B buyers say their chosen vendor delivered a better mix of content for every stage of the journey. – DemandGen

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3 out of 4 business buyers conduct more than half of their research online before making an offline purchase. – Forrester Research

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