Johnson & Johnson asked for go-to-market campaign materials for the product launch of its Acuvue Advance for Astigmatism contact lenses. The lenses introduced a new, branded technology called ‘Hydraclear’ which needed to be clearly and concisely explained to media targets.
what we did
- Press release
- Fact sheet
- FAQ explaining and promoting Hydraclear technology
why it mattered
The Acuvue Advance for Astigmatism product launch was considered a great success, garnering both public and press interest and highly respectable go-to-market sales figures.