After signing a 10-year strategic alliance with Disney, Georgia-Pacific was in need of PR and marketing materials to connect its Brawny brand attributes to the launch of the Lights! Motor! Action! attraction at Disney-MGM studios in Orlando.

• Messaging
• Pre- and post-event press releases and media follow-up
• Q&A and event remarks for executives
• Editorial event support

The link between paper towels and a stunt show at Disney was tenuous at best, but our work managed to connect the ‘strength’ and ‘reliability’ Brawny brand elements with the event in a way that felt authentic and sensible.