Convincing some of the most technically-minded buyers on earth to either move workloads from on-premise instances to Microsoft Azure (and not AWS) or away from AWS onto Azure. AWS has three times the market share of Azure so, yep. It’s a challenge.
what we did
- End-to-end outreach campaigns (including callouts, emails, collateral, landing pages, etc.) to targeted lists of AWS users matching the ICP
- Press releases, event positioning, call scripts, website copy and imagery, etc. to communicate value props
- Azure vs. AWS collateral, including key talking points
why it mattered
Companies actually benefit from a hybrid approach to the cloud. And we can’t just let Jeff Bezos have everything.