Church & Dwight


Trojan needed go-to-market product support for the release of its new “Mint Tingle” condom in a deeply saturated market that was unsure of the need for a flavored prophylactic in a deep green color.

project lead

Bree Neely

what we did

  • Press releases and supporting strategy/messaging for Mint Tingle Condom product launch
  • Positioning of condom as innovative, safe and effective protection from orally transmitted diseases

why it mattered

Because anything that increases jimmy hat usage – and rubber ROI – is a plus in our books. #noglovenolove

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