Church & Dwight
Trojan needed go-to-market product support for the release of its new “Mint Tingle” condom in a deeply saturated market that was unsure of the need for a flavored prophylactic in a deep green color.
what we did
- Press releases and supporting strategy/messaging for Mint Tingle Condom product launch
- Positioning of condom as innovative, safe and effective protection from orally transmitted diseases
why it mattered
Because anything that increases jimmy hat usage – and rubber ROI – is a plus in our books. #noglovenolove