BARILLA PASTA

barilla_logo2

challenge

Barilla asked for ongoing editorial support to drive traffic to its newly launched web properties, increase brand recognition and loyalty, and promote the consumption of pasta products at a time when the national conversation around healthy diets had become fixated on ‘low-carb’ solutions.

what we did

  • Ongoing consumer engagement strategy
  • All site content about Italian culture and cuisine to promote pasta as part of a rich national heritage (barillaus.com)
  • Product launch support materials

why it mattered

In a crowded market, Barilla’s products are actually superior to their competitor’s. It was an honor to be tasked with getting that message across. Stoo gatz!

Discover how much better marketing can be.

Contact Us

Ready to revolutionize your marketing? Do get in touch.

Not readable? Change text.

Start typing and press Enter to search