Barilla asked for ongoing editorial support to drive traffic to its newly launched web properties, increase brand recognition and loyalty, and promote the consumption of pasta products at a time when the national conversation around healthy diets had become fixated on ‘low-carb’ solutions.

what we did

  • Ongoing consumer engagement strategy
  • All site content about Italian culture and cuisine to promote pasta as part of a rich national heritage (
  • Product launch support materials

why it mattered

In a crowded market, Barilla’s products are actually superior to their competitor’s. It was an honor to be tasked with getting that message across. Stoo gatz!

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