THE NATIONAL PAIN FOUNDATION
This national nonprofit was looking to promote awareness and acceptance of safe opioid pain relief medicine usage in a political and social environment that increasingly linked pain relief with addiction and overdoses.
what we did
- Strategic planning and development to promote positioning as patient education leader and advocate
- Editorial content for organization’s online, film and print properties
- PR and editorial support for all initiatives
why it mattered
Patients with true need for opioid pain relief are too often met with skepticism and doubt by a culture that associates their conditions with ‘drug seeking.’ Our work helped to alleviate this issue by providing patients with the resources necessary to get true care – and media the information necessary to cover it.