BUXTON SCHOOL

challenge

Buxton School needed a digital rebranding to bring its “Life Your Education” philosophy to life for perhaps the most challenging subset of all consumers – teenagers. Through an innovative and engaging mix of history, testimonials, information, and photography, we created a streamlined digital “tour” to accurately capture life on campus for an audience of interested students and their families.

project lead

Margo Neely • Bree Neely

what we did

Creative Strategy
Site content and creative
Website development, design, and execution
Art direction for all photography and other visual components
Full coordination with (and incorporation of) existing brand book

why it mattered

Buxton is a unique school with an incredible history, built on truly compelling ideas about knowledge and community. Creating an online home that captured and conveyed that sense of place and inclusivity was essential for reaching a tech-savvy generation of students in search of a fantastic education.

Flattering Words From
Distinguished Professionals

There are a few things I look for in an agency: innovation, execution and results. Neely & Daughters hit it out of the park on all three counts.

Angela Schwab Founder, INV/ALT Design
It’s very unique to come across a firm that possesses both the mental agility to quickly understand your key business drivers as well as the ability to deliver high quality collateral that immediately adds value. Neely & Daughters is exactly that.

Rick Moore Vice President, HOSTING
Neely & Daughters was engaged and proactive from day one of our project, working side by side with us while we developed our strategy and adjusting course on the fly when we expanded scope. The result has been a complete brand re-boot that has already led to new opportunities and concrete ROI.

Andrew Melchiorri Director of Sales, Automata