WORLDWIDE FISTULA FUND
This global nonprofit needed to increase awareness of maternal health issues in sub-Saharan Africa among donors and increase education about safe birthing practices in the target regions. It needed a full rebrand conducted in tandem with a total operational overhaul.
what we did
- Creative direction
- Online/offline promotion and developmental strategy
- PR materials and editorial content for rebranding and capital campaign initiatives
- Partnership with Lush Cosmetics, including global promotion on its ‘Charity Pot’ line of moisturizing products
why it mattered
Because fistula is a horrible and devastating condition that not only affects the most vulnerable populations on earth (young mothers in third world countries) but is WHOLLY PREVENTABLE AND CURABLE. Let that sink in. And then go give them some money.
Flattering Words From
Bree's marketing, PR, branding and development work for the Worldwide Fistula Fund had a tremendous impact on its successful relaunch. Her expertise and guidance was incredibly helpful.