Buxton School needed a digital rebranding to bring its “Life Your Education” philosophy to life for perhaps the most challenging subset of all consumers – teenagers. Through an innovative and engaging mix of history, testimonials, information, and photography, we created a streamlined digital “tour” to accurately capture life on campus for an audience of interested students and their families.
Margo Neely • Bree Neely
what we did
- Creative Strategy
- Site content and creative
- Website development, design, and execution
- Art direction for all photography and other visual components
- Full coordination with (and incorporation of) existing brand book
why it mattered
Buxton is a unique school with an incredible history, built on truly compelling ideas about knowledge and community. Creating an online home that captured and conveyed that sense of place and inclusivity was essential for reaching a tech-savvy generation of students in search of a fantastic education.
Flattering Words From
There are a few things I look for in an agency: innovation, execution and results. Neely & Daughters hit it out of the park on all three counts.
It’s very unique to come across a firm that possesses both the mental agility to quickly understand your key business drivers as well as the ability to deliver high quality collateral that immediately adds value. Neely & Daughters is exactly that.
Neely & Daughters was engaged and proactive from day one of our project, working side by side with us while we developed our strategy and adjusting course on the fly when we expanded scope. The result has been a complete brand re-boot that has already led to new opportunities and concrete ROI.