hi, i’m margo.
i channel epic
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and bring it
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margo neely

creator • chief executive officer

argo Neely (SAG-AFTRA • AEA) is an internationally recognized polymath creator, inventor, and CEO whose work has pioneered new technologies, media forms, and cultural systems—often years before markets or institutions were ready to name them—achieved organically through practice, experimentation, and execution, rather than trend-following or traditional pipelines.

Since 2007, she has served as Founder and CEO of Neely (formerly Neely and Daughters), a studio and invention platform through which she conceives, designs, engineers, and launches original intellectual property at the intersection of art, technology, culture, and human behavior. Her work is frequently cited as precedent-setting and has been studied, reverse-engineered, and taught across academic, industry, and media contexts worldwide.

Margo is best known as the inventor of the Neely Air Freestyle • Neely 33 Sound Shoe, a wearable drum-machine technology that fused music production, movement, and design into a category-defining object, achieving more than six billion in global reach and fifty-four million fans organically, later developed in collaboration with engineering teams at the University of Massachusetts Amherst.

She is also the Creator and Director of Ladies Revenge Club, the award-winning streaming television series, named “Best of the Festival” and “Best Series” winner at New York Comic Con/New York Super Week’s Geekfest for its innovative narrative and production model. Neely has been dubbed a “Viral Wonder” (The Disruptor Awards), “The New Media Queen” (Berkshire Eagle), and “A Creative Mastermind” by Stan Lee of Marvel Comics fame.

Since 2020, Margo has served as a visiting lecturer and industry collaborator at the UMass Amherst Riccio College of Engineering, leading multiple interdisciplinary teams who have studied, prototyped, and built her technologies, and at the Isenberg School of Management, where her work has been used as a formal case study in product strategy and development. She has also lectured at Williams College under the Chair of the Economics Department on the real-world costs of entrepreneurship and innovation.

Margo’s work has been featured in more than 350 international publications including BBC News, VICE, Gizmodo Japan, DJ Mag, and Campaign Magazine. She is a University Honors Scholar, Founders’ Day Award recipient, magna cum laude graduate of New York University, and divides her time between New York City and the Berkshires.

Flattering Words From
Distinguished Professionals

In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.

Vice
Margo Neely is a creative mastermind.

The Real Stan Lee Legend/Juggernaut, Marvel Comics
The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.

NPR Music
Margo Neely: New Media QUEEN

Amanda Korman The Berkshire Eagle
Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.

Happy Mag
Margo Neely’s Ladies Revenge Club, "Best Series" winner at Here be Dragons/Nine Worlds Geekfest, is a non-stop blast of Fem Fun - sassy, knowing and righteous!

Here be Dragons Film Festival Nine Worlds Geekfest
Taking its design cues from the legendary TR-808 drum machine, the New York based digital engineers Neely and Daughters dreamed up this prototype. On top of its impeccable styling, the sneaker features tempo control, a start/stop button, speakers, USB port, wi-fi, and bluetooth built-in... Talk about an incredible innovation!

Gizmodo Japan
Margo Neely wins big with 'BEST SHORT' and 'BEST OF THE FESTIVAL' awards for Ladies Revenge Club at GeekFest Film Festival at New York Super Week/New York Comic Con!

GeekFest Film Festival New York Super Week/New York Comic Con
The QUARTZ Obsession: a daily digression into the most fascinating corners of the global economy. September 22, 2017: Viral Wonders | A Fitting Tribute: The The TR-808 drum machine and the TR-808 prototype sneaker by Neely & Daughters.

QUARTZ
Margo Neely of Neely & Daughters is the most talented, inventive visual designer with whom I’ve had the pleasure to collaborate. She possesses a unique combination of meticulous professionalism and creative vision which is not only invaluable in today’s marketplace, but raises the production value of every project she works on. I cannot recommend her work highly enough, and frankly I cannot wait until our next project!

Marc Lesser Director, Lucky Tiger Productions, LLC
Margo and her firm have been inundated with requests and offers from all sorts of top brands in the electronic music industry. And now Margo and her team are hard at work on a “revolutionary product” that, she claims, will surpass the TR-808 trainers in every conceivable way. There’s talk of lifestyle, wearables and game-changing, which all sounds very exciting. If any of Margo’s enthusiasm and self-belief could ever materialise as a product then I think it’s going to be awesome.

Gearnews
The Neely Air TR-808 customs: The #1 Most Popular story of 2017. By far this scoop on the concept Adidas Roland TR-808 shoes grabbed our attention and yours more than any other story. The best thing: these shoes went viral afterwards and the story isn’t over yet…

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