The American Foundation for Firearm Injury Reduction in Medicine


Neely & Daughters was enlisted to provide business development, communication strategy, leadership coaching, and a full suite of brand identity for AFFIRM: The American Foundation for Firearm Injury Reduction in Medicine. Committed to their goal of finding a solution to the American epidemic of gun violence, it was imperative that the organization’s core message and mission come into focus, their non-partisan claims be upheld, and the strength of a unified front in healthcare ready to tackle the problem be conveyed and connected to the public and the media.

project lead

Margo Neely

what we did

  • Business Development
  • Organizational Strategy
  • Executive Leadership Coaching
  • Media + PR strategy
  • Communications Training
  • Media talking points
  • Public Identity Consulting
  • Brand Story Strategy + Development
  • Branding + Identity
  • Campaign consulting and development
  • Outward facing visual and written comms

why it mattered

Current installed and instructed AFFIRM in a system of modular responsive communication that provided building blocks internally and in all outward facing engagement — with the public, healthcare partners, the Unites States government, and media entities. By unifying and cultivating AFFIRM’s goals and strategy and honing the organization’s message, AFFIRM was empowered to activate public engagement and proudly represent their mission on MSNBC, CBS News, and to representatives of the United States Congress and Senate.

Renegade Creatives | Revolutionary Content

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