Beats Per Minute

the evolution of creation • a revolution in music

What is BPM

What if we could harness technology to uncover the source of creativity? Discover the self through a passive act of creation? Unlock true soul music? Enter BPM. The BPM (Beats Per Minute) app uses your fitness tracker to capture your unique biometric data and convert that information into sound. With three distinct modes designed to appeal to a variety of users, BPM can be used as a go-between interface connecting the user’s data to an electronic music device or app (allowing the user the ability to custom mix note for note), an instantaneous biorhythm-to-music generator (for the DJ, dancer, or athlete looking to create on the fly), or a playlist generator that can offer the user a perfect bio-musical match.

BPM use cases

  • Artists, Musicians, DJs, and Dancers looking for a new way to create
  • Athletes of all levels ISO of music to motivate a workout
  • Anyone interested in the mind/body/creative connection

why it matters

The overwhelming public response (6.4 Billion global reach) to the Neely Air drum shoe custom concept is proof that there is a captive audience craving innovation, embracing the music/lifestyle/wearables crossover space, and looking for new ways to create. It’s time to give the people what they want — in a format that maximizes accessibility and impact and celebrates creativity. Discover your sound with BPM: the evolution of creation, a revolution in music.

BPM has three unique modes


Sync the BPM app with a supported electronic music device or app to create original music using your biorhythms in a live mix


Live sync your biometric information and select a style or genre to create original tracks in real time


Generate playlists from top music artists based on snapshots of your biometric data

Who We Are


For over ten years, Neely & Daughters has been an industry go-to: a creative incubator, studio, and think tank where visionary innovations gain real-world traction. Digital media, content, creative, concepts, experiential, event, strategy: Our diverse body of work is connected by our singular ability to simultaneously tap in to the collective unconscious, hear the beating heart of the people, and channel the divine to create epic and entirely new things. Chief Creative Officer Margo Neely leads a team of renegade creatives producing revolutionary content embraced by millions of people the world over. An entrepreneur, innovator, and creative strategist, Neely is best known and as the multi-hyphenate creator of the award winning television series Ladies Revenge Club (“Best of the Fest” and “Best Short” winner at New York Comic Con/New York Super Week), the creator of the “Rosie Unriveted: We Can’t Do It Anymore!” campaign, and the visionary behind the Neely Air mi adidas custom concept — the megaviral drum machine shoe seen and loved by over 6 billion people worldwide.

global audience metrics for the Neely Air tech/wearables crossover innovation

Online Readership
Coverage Views
Est. Social Media

Meet the Press

  • Margo Neely is a creative mastermind.

    The Real Stan Lee
    The Real Stan Lee Legend/Juggernaut, Marvel Comics
  • Margo Neely: New Media QUEEN

    Amanda Korman
    Amanda Korman The Berkshire Eagle
  • In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.

  • Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.

    Happy Mag
    Happy Mag
  • The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.

    NPR Music
    NPR Music
  • The QUARTZ Obsession: a daily digression into the most fascinating corners of the global economy. September 22, 2017: Viral Wonders | A Fitting Tribute: The The TR-808 drum machine and the TR-808 prototype sneaker by Neely & Daughters.

  • Taking its design cues from the legendary TR-808 drum machine, the New York based digital engineers Neely and Daughters dreamed up this prototype. On top of its impeccable styling, the sneaker features tempo control, a start/stop button, speakers, USB port, wi-fi, and bluetooth built-in... Talk about an incredible innovation!

    Gizmodo Japan
    Gizmodo Japan
  • Margo and her firm have been inundated with requests and offers from all sorts of top brands in the electronic music industry. And now Margo and her team are hard at work on a “revolutionary product” that, she claims, will surpass the TR-808 trainers in every conceivable way. There’s talk of lifestyle, wearables and game-changing, which all sounds very exciting. If any of Margo’s enthusiasm and self-belief could ever materialise as a product then I think it’s going to be awesome.

  • The Neely Air TR-808 customs: The #1 Most Popular story of 2017. By far this scoop on the concept Adidas Roland TR-808 shoes grabbed our attention and yours more than any other story. The best thing: these shoes went viral afterwards and the story isn’t over yet…

    Ask Audio
    Ask Audio

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