Beats Per Minute

What is BPM
What if we could harness technology to uncover the source of creativity? Discover the self through a passive act of creation? Unlock true soul music? Enter BPM. The BPM (Beats Per Minute) app uses your fitness tracker to capture your unique biometric data and convert that information into sound. With three distinct modes designed to appeal to a variety of users, BPM can be used as a go-between interface connecting the user’s data to an electronic music device or app (allowing the user the ability to custom mix note for note), an instantaneous biorhythm-to-music generator (for the DJ, dancer, or athlete looking to create on the fly), or a playlist generator that can offer the user a perfect bio-musical match.
BPM use cases
- Artists, Musicians, DJs, and Dancers looking for a new way to create
- Athletes of all levels ISO of music to motivate a workout
- Anyone interested in the mind/body/creative connection
why it matters
The overwhelming public response (6.4 Billion global reach) to the Neely Air drum shoe custom concept is proof that there is a captive audience craving innovation, embracing the music/lifestyle/wearables crossover space, and looking for new ways to create. It’s time to give the people what they want — in a format that maximizes accessibility and impact and celebrates creativity. Discover your sound with BPM: the evolution of creation, a revolution in music.
BPM has three unique modes
Sync the BPM app with a supported electronic music device or app to create original music using your biorhythms in a live mix
Live sync your biometric information and select a style or genre to create original tracks in real time
Generate playlists from top music artists based on snapshots of your biometric data
Who We Are

For over ten years, Neely & Daughters has been an industry go-to: a creative incubator, studio, and think tank where visionary innovations gain real-world traction. Digital media, content, creative, concepts, experiential, event, strategy: Our diverse body of work is connected by our singular ability to simultaneously tap in to the collective unconscious, hear the beating heart of the people, and channel the divine to create epic and entirely new things. Chief Creative Officer Margo Neely leads a team of renegade creatives producing revolutionary content embraced by millions of people the world over. An entrepreneur, innovator, and creative strategist, Neely is best known and as the multi-hyphenate creator of the award winning television series Ladies Revenge Club (“Best of the Fest” and “Best Short” winner at New York Comic Con/New York Super Week), the creator of the “Rosie Unriveted: We Can’t Do It Anymore!” campaign, and the visionary behind the Neely Air mi adidas custom concept — the megaviral drum machine shoe seen and loved by over 6 billion people worldwide.
global audience metrics for the Neely Air tech/wearables crossover innovation
Meet the Press
Like crushing it as
much as we do?
much as we do?