CALGON
TAKE ME AWAY 2020

challenge
The pandemic! The election! The lockdowns! The protests! The meth gators! What a year 2020 has been, and it ain’t over yet! Let us “take you away” with the one sign we all need (… other than the middle finger!) Neely Air has partnered with The Print Shop Williamstown to bring a little levity to every neighborhood that needs it.
project lead
Margo Neely
what we did
- Vision + Concept + Strategy
- Art Direction
- Design + Execution
why it mattered
Let’s face it… 2020 has been a washout like no other, so why not add a little Calgon and float away in the only bubble that really matters!