MI ADIDAS*

challenge
When given the opportunity to develop our custom concept/prototype Mi Adidas*, Neely & Daughters Chief Creative Officer Margo Neely popped and locked at the chance to create the TR-808* — inspired by the famous Roland TR-808 Rhythm Composer, break dance culture, and “808” (police code for “disturbing the peace.”) Not only do these kicks look fierce, but brace yourself: They actually. make. beats. The shoes are equipped with volume control and six different pre-programmed settings so you can recreate your favorite scenes from Breakin’ 2: Electric Boogaloo in your mom and dad’s kitchen on a broke down cardboard box from Costco.
creator
Margo Neely
what we did
- Vision + Strategy
- Art Direction
- Design
- Prototype
why it mattered
Though they have yet to hit the production line (the “Just for Kicks” creative challenge – pun intended – was custom design and prototype concept only*), the shoes won major accolades and reached an audience of over six billion around the globe. The Mi Adidas Neely Air | Roland TR-808* design blew up social media when it dropped, and continues to do so today with its sleek, innovative design and fresh concept.
global audience metrics for the Neely Air Mi Adidas TR-808*
Flattering Words From
Distinguished Professionals
Distinguished Professionals
Awards and Honors





