The American Heart Association needed to promote its ‘National Go Red for Women’ fundraising day to employers as well as its related New York Fashion Week events to press and industry insiders.

• Online and print communications to promote National Go Red for Women Day, including;

• Multi-part toolkit for employers
• Website strategy and content

• Press outreach and invitations for Fashion Week events

Heart disease in women is a surprisingly underpublicized condition. The campaign resonated with corporate sponsors, fashion editors and consumers, causing them to take notice of the issue – and action to address it.