iVILLAGE
challenge
Lucky Tiger Productions partnered with Neely & Daughters to create a suite of virtual studios for high definition filmed content streaming on iVillage.com/NBC Universal. iVillage needed unique, on-brand creative studio design and GFX to replace greenscreen for every title airing on their website. Content categories and series included Pregnancy and Parenting, Entertainment, Food, Beauty and Style, and most notably, “Your Kid Did What?”, hosted by the fabulous Judy Gold.
project lead
Margo Neely
what we did
- Strategy and Concept Development
- Art Direction
- Design and Development of over 50 original virtual sets
- Design and Development of matching mortices and lower thirds
why it mattered
Using the iVillage style guide as a springboard, we were inspired to create an array of fun and original virtual locales that gave each category and series its own unique personality while remaining true to the look of the brand. Viewers flocked to the site.
Flattering Words From
Distinguished Professionals
Distinguished Professionals
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Margo Neely of Neely & Daughters is the most talented, inventive visual designer with whom I’ve had the pleasure to collaborate. She possesses a unique combination of meticulous professionalism and creative vision which is not only invaluable in today’s marketplace, but raises the production value of every project she works on. I cannot recommend her work highly enough, and frankly I cannot wait until our next project!
Director, Lucky Tiger Productions, LLC
