Harry Morton Holdings realized its droopy Pink Taco branding needed a bit of “fluffing” in advance of the opening of its outpost on the Sunset Strip. The restaurant’s look, as well as its swag, required a total redux to attract and impress the LA scenesters.

• Brand strategy and development
• Art Direction
• Full design creation and execution

We went clean and sexy with a souped up logo and some modern-meets-1980s/Nagel-inspired design for print and web. The tasty new look got two thumbs up from the client.