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In what could be the most fucking cool shit I’ve ever seen, a new sneaker design which incorporates the iconic black, red, orange and yellow 808 design has been unveiled. Not only that, but apparently the sneakers also function as a drum machine. Swish.

Margo Neely is a creative mastermind.

The machine even survives purely as a design object: The row of red, orange, yellow and white buttons across its front panel, representing a bar of music as 16 programmable "steps," has inspired a conceptual Adidas sneaker that would sell by the boatload if it were real.

Margo Neely: New Media QUEEN

Adidas has style. Wes Anderson has even more style... Meanwhile, we’re still waiting for them to dust off the TR-808 inspired kicks.

Margo Neely’s Ladies Revenge Club, "Best Series" winner at Here be Dragons/Nine Worlds Geekfest, is a non-stop blast of Fem Fun - sassy, knowing and righteous!

Taking its design cues from the legendary TR-808 drum machine, the New York based digital engineers Neely and Daughters dreamed up this prototype. On top of its impeccable styling, the sneaker features tempo control, a start/stop button, speakers, USB port, wi-fi, and bluetooth built-in... Talk about an incredible innovation!

Margo Neely wins big with 'BEST SHORT' and 'BEST OF THE FESTIVAL' awards for Ladies Revenge Club at GeekFest Film Festival at New York Super Week/New York Comic Con!

The QUARTZ Obsession: a daily digression into the most fascinating corners of the global economy. September 22, 2017: Viral Wonders | A Fitting Tribute: The The TR-808 drum machine and the TR-808 prototype sneaker by Neely & Daughters.

Margo Neely of Neely & Daughters is the most talented, inventive visual designer with whom I’ve had the pleasure to collaborate. She possesses a unique combination of meticulous professionalism and creative vision which is not only invaluable in today’s marketplace, but raises the production value of every project she works on. I cannot recommend her work highly enough, and frankly I cannot wait until our next project!

Margo and her firm have been inundated with requests and offers from all sorts of top brands in the electronic music industry. And now Margo and her team are hard at work on a “revolutionary product” that, she claims, will surpass the TR-808 trainers in every conceivable way. There’s talk of lifestyle, wearables and game-changing, which all sounds very exciting. If any of Margo’s enthusiasm and self-belief could ever materialise as a product then I think it’s going to be awesome.

The Neely Air TR-808 customs: The #1 Most Popular story of 2017. By far this scoop on the concept Adidas Roland TR-808 shoes grabbed our attention and yours more than any other story. The best thing: these shoes went viral afterwards and the story isn’t over yet…