Valentine’s Day came a little early for us with this gorgeous two-page feature in the February 2018 print edition of DJ Mag España! Neely & Daughters and our customs got the centerfold treatment and “trends” tribute to The Neely Air mi adidas TR-808 custom concept, CCO/innovator Margo Neely, and our upcoming projects! Read all about it in print and download your copy here, or check it out on the official DJ Mag España website. Excerpt (below) translated from DJ Mag España:
Margo Neely, creative head at Neely & Daughters, had the incredible vision to create a custom concept inspired by the iconic TR-808 drum machine, breakdance culture, and code 808 (the police code for “public disorder” in the USA). The result not only looks fierce, but these shoes have got impact and the tremendous support of millions of fans around the world. The design of the Mi Adidas Neely Air | Roland TR-808 burst all social networks when it was made public last year, and is still doing so thanks to its innovative, elegant design and the freshness behind the concept.
With a global online readership of 6.4 billion people and over 10.9 million coverage views and climbing, The Neely Air Mi Adidas TR-808 custom concept has the entire world stepping to the beat. Created by Margo Neely, the project organically found its audience and fans lit a match that sparked a worldwide fire in the mainstream media. The still-growing viral phenomenon has garnered full-page stories, video tributes, and fandom in hundreds of major print and digital publications on every continent across the globe. (Check out a small sample of press, organized by region, after the jump.) The innovative beat making shoes captured the imagination of the press and fans alike, disturbing the peace with an additional estimated engagement of 47 to 54 million across all social media channels.
Margo Neely, creator of the Neely Air Mi Adidas TR-808 sneaker and Chief Creative Officer at Neely & Daughters, sought to pay homage to the legendary Roland TR-808 drum machine and the pioneers of Hip Hop with a 21st century twist. An influencer and innovator pioneering the crossover and amalgamation of creative and branding in the fashion, music, tech, and lifestyle spaces, Neely’s drum machine concept shoes represent the future of both wearables and effective creative.
To view the complete and unexpurgated press and metrics on the Neely Air Mi Adidas TR-808 sneakers, please visit our coveragebook.