A start-up in the competitive B-to-B lead gen / demand nurture space, Automata required a full, sales-ready suite of identity materials and messaging that articulated the unique value they bring to the market.
Because B-to-B IT sales are no joke, and the market is filled with agencies that pretend they know how to deal with it. Automata actually does. They deserve a place not just at the table, but at the head of the table. Sales went through the roof.