AUTOMATA

Next Gen Lead Gen

challenge

A start-up in the competitive B-to-B lead gen / demand nurture space, Automata required a full, sales-ready suite of identity materials and messaging that articulated the unique value they bring to the market.

what we did

Creative strategy
Art Direction & design
Branding and Identity Systems
Brand content and creative
Development, design, and execution of website
Advanced market research, including mystery shopping top competitors
Full messaging framework, including pricing scenarios

why it mattered

Because B-to-B IT sales are no joke, and the market is filled with agencies that pretend they know how to deal with it. Automata actually does. They deserve a place not just at the table, but at the head of the table. Sales went through the roof.

Flattering Words From
Distinguished Professionals

Neely & Daughters was engaged and proactive from day one of our project, working side by side with us while we developed our strategy and adjusting course on the fly when we expanded scope. The result has been a complete brand re-boot that has already led to new opportunities and concrete ROI.

Andrew Melchiorri Director of Sales, Automata
Nothing is lost in translation with Neely & Daughters. They took the time to understand the nuances of our offering – so that the final product not only looked great but represented our company perfectly.

Gene Rodgers Advisor, Automata
In working with Neely & Daughters, I was equally impressed with both the discovery process as well as the final product. They made the effort to truly understand our offering so that the outcome not only looked professional but presented our service exactly as we wanted.

Andrew Fraine Director of Data Science, Automata