Pfizer wanted to specifically target members of the global media for enhanced editorial pickup on its Nicorette brand of smoking cessation products.

what we did

  • Messaging, pitches and media releases for global Nicorette News Bureau campaign
  • Differentiated collateral for angles including “Quit With the One You Love” and “World No Tobacco Day”
  • Direct-to-consumer tips to quit smoking and information on how to best use the products

why it mattered

Anyone who’s lost a loved one to smoking-related disease can explain why this campaign mattered. From a financial viewpoint, Pfizer saw increased editorial coverage of its products in international markets that had been somewhat reluctant to discuss negative impacts of smoking.

Discover how much better marketing can be.

Contact Us

Ready to revolutionize your marketing? Do get in touch.

Not readable? Change text.

Start typing and press Enter to search