Starbucks asked for support during its launches of several significant national campaigns, including multi-level media/consumer re-positionings as a dating hotspot, a specialty retailer and a diversity-minded employer.

what we did

  • Main website and microsite copy
  • Holiday Gift Guide product catalog
  • Fact sheets
  • Media alerts
  • Internal communications
  • Talking points

why it mattered

Starbucks’ commitment to testing and refining its core corporate identity is a rarity in brands of its size and market share. These innovative campaigns gave the brand (and us!) a chance to flex creative muscles and make inroads with new ideas about what Starbucks means to the larger community.

Discover how much better marketing can be.

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