STARBUCKS

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challenge

Starbucks asked for support during its launches of several significant national campaigns, including multi-level media/consumer re-positionings as a dating hotspot, a specialty retailer and a diversity-minded employer.

what we did

  • Main website and microsite copy
  • Holiday Gift Guide product catalog
  • Fact sheets
  • Media alerts
  • Internal communications
  • Talking points

why it mattered

Starbucks’ commitment to testing and refining its core corporate identity is a rarity in brands of its size and market share. These innovative campaigns gave the brand (and us!) a chance to flex creative muscles and make inroads with new ideas about what Starbucks means to the larger community.

Discover how much better marketing can be.

Contact Us

Ready to revolutionize your marketing? Do get in touch.

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