VIAGRA

Pfizer
viagra-logo2

challenge

Pfizer was looking for unique ways to engage with and train its international network of Viagra spokespersons and MDs with clear messaging, positioning and calls to action.

what we did

  • Internal training strategy
  • All supporting materials for training outreach, including;
  • Key messages
  • Training goals / expectations
  • Quizzes
  • Checklists
  • Positioning points

why it mattered

Unlike America, international markets were struggling with discussing and treating erectile dysfunction. By giving doctors and spokespersons the tools necessary to offer culturally-appropriate counsel, Viagra was able to increase brand awareness, issue awareness and sales.

Discover how much better marketing can be.

Contact Us

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