Next Gen Lead Gen


A start-up in the competitive B-to-B lead gen / demand nurture space, Automata required a full, sales-ready suite of identity materials and messaging that articulated the unique value they bring to the market.

project leads

Margo Neely • Bree Neely

what we did

  • Creative strategy
  • Art Direction & design
  • Branding and Identity Systems
  • Brand content and creative
  • Development, design, and execution of website
  • Advanced market research, including mystery shopping top competitors
  • Full messaging framework, including pricing scenarios

why it mattered

Because B-to-B IT sales are no joke, and the market is filled with agencies that pretend they know how to deal with it. Automata actually does. They deserve a place not just at the table, but at the head of the table. Sales went through the roof.

Flattering Words From
Distinguished Professionals

  • Neely & Daughters was engaged and proactive from day one of our project, working side by side with us while we developed our strategy and adjusting course on the fly when we expanded scope. The result has been a complete brand re-boot that has already led to new opportunities and concrete ROI.

    Andrew Melchiorri
    Andrew Melchiorri Director of Sales, Automata
  • Nothing is lost in translation with Neely & Daughters. They took the time to understand the nuances of our offering – so that the final product not only looked great but represented our company perfectly.

    Gene Rodgers
    Gene Rodgers Advisor, Automata
  • In working with Neely & Daughters, I was equally impressed with both the discovery process as well as the final product. They made the effort to truly understand our offering so that the outcome not only looked professional but presented our service exactly as we wanted.

    Andrew Fraine
    Andrew Fraine Director of Data Science, Automata

Renegade Creatives | Revolutionary Content

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