Starbucks asked for support during its launches of several significant national campaigns, including multi-level media/consumer re-positionings as a dating hotspot, a specialty retailer and a diversity-minded employer.

• Main website and microsite copy
• Holiday Gift Guide product catalog
• Fact sheets
• Media alerts
• Internal communications
• Talking points

Starbucks’ commitment to testing and refining its core corporate identity is a rarity in brands of its size and market share. These innovative campaigns gave the brand (and us!) a chance to flex creative muscles and make inroads with new ideas about what Starbucks means to the larger community.