Pfizer was looking for unique ways to engage with and train its international network of Viagra spokespersons and MDs with clear messaging, positioning and calls to action.

• Internal training strategy
• All supporting materials for training outreach, including;

• Key messages
• Training goals / expectations
• Quizzes
• Checklists
• Positioning points

Unlike America, international markets were struggling with discussing and treating erectile dysfunction. By giving doctors and spokespersons the tools necessary to offer culturally-appropriate counsel, Viagra was able to increase brand awareness, issue awareness and sales.