Claritin needed to expand market share and wanted to test several different positioning angles (e.g., relief for spring/summer allergies, allergy relief for couples and allergy relief for children) in various markets.
what we did
- Media pitch letters promoting various brand positioning elements
- Key messages regarding children’s allergies for medical spokesperson campaign
- Direct-to-consumer informational booklet for children and parents.
why it mattered
There is nothing worse than seeing children suffer. It’s even harder to take when the cause is preventable. Campaigns like this that serve to educate parents about causes, symptoms and medicines to bring relief are a win-win for both brands and consumers alike.